Nordicity to research employment trends among women, visible minorities, Aboriginals and persons with disabilities in Canada’s screen-based industry
Posted by Nordicity in Toronto on Oct 01, 2010

Toronto – May 2011– Women in Film & Television – Toronto (WIFT-T) has commissioned Nordicity, in partnership with Environics, to conduct a study of employment trends in Canada’s screen-based media industry.

The study will collect quantitative and qualitative information from all areas of the industry, including film, television and digital media, and will focus on the participation of women, visible minorities, Aboriginals and persons with disabilities. The study launches with a nationwide survey in June and the report will be shared with industry stakeholders and educational institutions nationally in the autumn.

“The purpose of the study is to make data available to industry decision makers, providing them with a snapshot of the current workforce while identifying future needs, concerns and skills gaps,” says Susan Ross, WIFT-T Industry Study Chair. “Our hope is that this research will drive policy and promote educational programs on a national level.”

Nordicity has been an international leader in providing economic, strategic and policy analysis to both public and private clients in the cultural, media, entertainment and ICT industries. This study builds on Nordicity’s established record of research and analysis in the film, television and broadcast sectors and, increasingly, in the interactive media sector.

"Nordicity is proud to be associated with the WIFT-T study and hopes to determine what kind of progress has been made in the employment of designated groups,” says Peter Lyman, Nordicity Senior Partner. “As much of our information will be obtained through surveys, we're hopeful that professionals in the screen-based industry will recognize the significance of this study and feel equally motivated to participate."

Environics is a full-service firm experienced in conducting surveys, focus groups and interviews, offering clients a broad array of research, consulting and communication services—from traditional public opinion polling and market research to advanced studies of human values and social change.

Nordicity’s team for this project also includes Lynda Brown-Ganzert in British Columbia and Gilbert Ouellette in Québec.

The research initiative is designed to update WIFT-T’s 2004 groundbreaking study, Frame Work: Employment in Canadian Screen-based Media—A National Profile, which fueled industry-wide dialogue and contributed to policy and programming developments within the sector.

Results will be presented at the WIFT-T International Women in Digital Media Summit, October 23 – 25, 2011 in Stratford, Ontario.

For more information contact:
Julie Whelan
Nordicity Consultant
416 - 657 – 2521

About Nordicity:
Nordicity is a leading international consulting firm that specializes in policy, strategy, and economic analysis in the cultural and communications industry sectors. Our clients are public and private organizations in the global creative and communications industries. Nordicity’s combination of extensive experience, functional expertise and international presence enables us to understand our client needs, apply innovative analysis and provide clear effective recommendations.

Nordicity was founded in Ottawa, Canada in 1979. We now have offices in London, United Kingdom; Toronto, Canada; and Ottawa; and clients across North America, the United Kingdom, Africa, and Asia.

About WIFT:
Women in Film & Television – Toronto (WIFT-T) is a not-for-profit professional organization that supports women in screen-based media—film, television and digital media—to build, advance and sustain their careers nationally and internationally. Our mission is to enhance the skills of our members so they can become significant decision-makers at all levels of the industry. This is achieved by providing access to high quality programming, mentoring, networking and industry events that recognize the talents and potential of women.