Music/Musique NB Launches Economic Impact Study and Survey of New Brunswick's Music Industry
Posted by Nordicity on Jul 09, 2013

MONCTON – July 2013 – Music/Musique NB (MNB) is undertaking an industry profile and economic impact assessment in partnership with international creative industries consultancy Nordicity.

The study will provide a profile of the music industry in NB including an overview of the types of jobs, demographics, and income and expenditure trends. A series of recommendations will be made towards the development of a provincial music strategy led by Music/Musique NB. The study will also estimate the impact that the music industry has on the province including contribution to GDP, employment and tax revenues to government.

"This is an opportunity that doesn't come around very often! This survey gives the artists and all other industry professionals the chance to have their voices heard,” explains MNB Executive Director, Jean Surette. “This confidential information will be essential to a better understanding of the NB industry trends and its impact on the province's economy. These results will guide the association in the renewal of our strategic plan for 2014."

Nordicity will launch an online survey relevant to every artist and music business in New Brunswick in early July. The survey provides individuals and organizations the opportunity to can count themselves in the industry and to contribute towards its exciting future. The survey will close on Wednesday, July 31st and the final study will be published in fall 2013.

Each week one prize will be drawn from the list of completed surveys, including Long & McQuade gift cards, all access passes to MNB Music Week 2013, free MNB Memberships and a grand prize of an iPad mini. The sooner you respond, the more chances you have to win!

We want to ensure you’re included. Please contact us at to get added to the survey list.

A previous study was published in 2004 and is available at

For more information, contact Jean Surette, or Stephen Hignell,

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Nordicity is a boutique international consulting firm providing private and public sector clients with solutions for Strategy & Business, Policy & Regulation and Economic Analysis & Evaluation across four priority industries:

  • Arts, Culture and Heritage
  • Digital and Creative Media
  • ICT and Innovation
  • Telecommunications and Spectrum

Nordicity was founded in Ottawa, Canada in 1979. We now have offices in London, United Kingdom as well as in Toronto and Ottawa; and clients and a network of trusted associates across North and Central America, Europe, Africa, and Asia.

For more information about Nordicity, visit

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Music/Musique NB (MNB) is a provincial music industry association that provides a support network for musicians, managers, and businesses that are involved in the creation of music within the province of New Brunswick. MNB is a non-profit association with ties on regional, provincial, and national levels with government agencies and departments who enable us to lobby and promote our industry and our artists whenever possible. MNB’s primary responsibility is to represent the interests of its members and foster the New Brunswick music industry.

For more information about MNB, visit