Nordicity study shows that Canadian television programming can be profitable for Canadian broadcasters
Posted by Nordicity in Ottawa on May 01, 2009

Ottawa – May 2009 – A study of the economics of Canadian television programming, prepared by Nordicity Group Ltd., demonstrates that certain types of Canadian television programming can be profitable for Canadian broadcasting groups. The study was commissioned jointly by ACTRA, the Canadian Film and Television Production Association (CFTPA), the Directors Guild of Canada (DGC), and the Writers’ Guild of Canada (WGC), and released May 7th, 2009.

Key findings from the study include the following:

  • Consolidation of the Canadian broadcasting industry enables broadcasting groups to air programming on both conventional and specialty television services.
  • Canadian drama programming with reasonable audience appeal can achieve a break-even position after the broadcasting group schedules the programming on conventional and specialty television services.
  • Broadcast groups often make equity investments in programs, thereby providing them with additional revenues from foreign distribution, DVD sales, and ancillary rights.

Nordicity interviewed representatives from six leading media buying agencies, analyzed audience data, examined the implications of consolidation on the licensing of television programming, and factored in broadcasters’ marketing, technical and administrative costs, to develop an economic analysis that compares the revenues and costs associated with airing Canadian television programming.

The report is available at:

www.cftpa.ca/news/pdf/Canadian%20Programming%20Economics%202009_FINAL_2009-05-07.pdf

For more information, please contact:
Dustin Chodorowicz
Partner
Nordicity Group Limited
Canada Tel: 416-657-2521
UK Tel: +44 (0) 751 197 9022
Email: dchodorowicz@nordicity.com Web: www.nordicity.com http://www.nordicity.com

Nordicity Group Limited (NGL) is a leading international consulting firm specializing in strategy and policy development for the creative, telecom and technology industries. Nordicity is a powerful analytical engine, with expertise in policy, regulatory and economic analysis; business strategy and planning; financial forecasting; and market assessments. Because of Nordicity’s international presence, it has become widely recognized for its ability to translate market developments and best practices from one market to another.

Nordicity was founded in 1979, acquired by PwC in 1997, and re-launched in 2002, coincident with the acquisition of PwC’s consulting practice by IBM. Today, Nordicity has offices Toronto; Ottawa; and London, United Kingdom (UK); and clients across Canada, in the UK, Africa, the Caribbean, and Asia.