Nordicity’s 13th Annual Profile of Canadian Film and TV reveals a strong industry facing important challenges
Posted by Nordicity in Toronto on Feb 19, 2009

Toronto – February 19, 2009 – To launch the Prime Time in Ottawa Conference, the Canadian Film and Television Production Association (CFTPA) released Profile 2009: An Economic Report on the Canadian Film and Television Industry. For the 13th consecutive year, the CFTPA collaborated with Nordicity Group Ltd., the Association des producteurs de films et de télévision du Québec (APFTQ), and the Department of Canadian Heritage to produce this annual economic report on Canada’s film and television production industry.

“Nordicity is extremely proud of its longstanding relationship with CFTPA. The preparation of Profile 2009 ensures that Nordicity, CFTPA, APFTQ and Canadian Heritage have the most up-to-date economic and market data for the Canada’s production industry,” remarked Dustin Chodorowicz, partner at Nordicity.

The statistics in Profile 2009 show that while production volume remained strong in 2008, the impact of the shift to digital platforms (both online and mobile) coupled with foreboding economic conditions suggest that 2009 will be a challenging year for Canada’s production community. The authors of Profile 2009 call for leadership, ingenuity and determination in the face of these obstacles, to ensure that the industry is ready to roll when the economy recovers.

In Profile 2009, Nordicity updated and expanded the methodology it uses to estimate the job creation impact of film and television production in Canada. Nordicity estimates that film and television production created over 51,000 full-time equivalent jobs (FTEs) across Canada and generated a further 80,000 spin-off FTEs in other industries in the Canadian economy.

Also, Profile 2009 provides – for the first time – individual estimates of the number of direct and spin-off jobs created by film and television production in each province. These figures take into account differences in wages and economic-multiplier effects across the provinces. Profile 2009 also includes new television-audience statistics, and new data on the country of origin for foreign location and service production projects shot in Canada in 2007/08.

For more information on Nordicity, please contact Dustin Chodorowicz at dchodorowicz@nordicity.com

The report can be accessed in either official language at through the below links: