Manitoba's New Media Census and Sector Strategy Published
Posted by Nordicity in Winnipeg on Nov 10, 2012

WINNIPEG – November 2012 – New Media Manitoba (NMM) has published The New Media Census: a groundbreaking three-part initiative for the new media industry in Manitoba, developed by Nordicity.

The Census included (i) an industry profile, (ii) an economic impact analysis and (iii) strategies for success. The determined the new media industry's size, make-up and orientation. The economic impact assessment estimated the impact the new media industry has on the economy. The strategies for success provided detailed recommendations for continuing the growth, sustainability and economic contribution of the new media industry in Manitoba.

Key Industry Profile Findings:

The new media industry in Manitoba generated $38.8 million in 2011. The primary activities undertaken by freelancers in Manitoba are ‘Web Design and Web Application Development’. The new media industry in Manitoba spent $33.6 million in 2011. The majority of initial financing for new companies is ‘self financing’ The new media industry in Manitoba directly supported 436 full time and 126 part-time employees in 2011. The average salary in Manitoba’s new media industry was $44,419 in 2011. The future of the new media industry in Manitoba looks very positive, with expected growth of more than 15%.

Key Economic Impact Assessment Findings:

Manitoba’s new media industry contributed $36.8 million to GDP in 2011. For every $1 of total new media expenditures, the impact to Manitoba’s GDP is $0.94. 94% of new media industry expenditures remain within Manitoba’s economy. The new media industry in Manitoba supports 640 FTEs. The new media industry’s employment impact on Manitoba is $28.5 million. 73% of new media industry expenditures become income for Manitoba residents. Fore every $1 million of new media operational expenditures, the industry created 17.4 person-years of employment in 2011. The Manitoba new media industry and associated spin-off activities resulted in $12.4 million in total tax revenues in 2011. For every $1 of total new media expenditures in Manitoba, $0.32 are generated in total tax revenues.

The Census was the first time that anyone has succeeded in determining the impact new media has on the province of Manitoba. The methodology of The Census consisted of three principal phases: data collection, economic impact analysis and recommendations development, in addition to strategy sessions with key stakeholders.

Nordicity Consultant, Stephen Hignell, said “We are delighted to play our part in Manitoba’s thriving new media industry. New media presents a powerful opportunity for Manitoba’s economy, and the leadership shown by New Media Manitoba and the Government of Manitoba demonstrates that the province is open for business”.

Nordicity deployed a community engagement and social media strategy in partnership with NMM to ensure stakeholder buy-in and reliable data collection and survey response rates.

Download the Report: The New Media Census (PDF, 1.5 MB)

For more information on this or other Nordicity initiatives, contact Kristian Roberts, kroberts@nordicity.com

 

ABOUT NORDICITY

Nordicity is an international consulting firm providing private and public sector clients with solutions for Strategy and Business, Policy and Regulation and Evaluation and Economic Analysis across four priority industries: Arts, culture and heritage Digital and creative media Information and communications technologies (ICT), and innovation Telecommunications and spectrum Nordicity was founded in Ottawa, Canada in 1979. We now have offices in London, United Kingdom; Toronto, Ottawa and Vancouver, Canada; and clients across North and Central America, Europe, Africa, and Asia.

Nordicity was founded in Ottawa, Canada in 1979. We now have offices in London, United Kingdom; Toronto, Ottawa and Vancouver, Canada; and clients and a network of trusted associates across North and Central America, Europe, Africa, and Asia.

For more information about Nordicity, visit www.nordicity.com Like Nordicity on Facebook! Follow @NordicityGlobal on Twitter!

ABOUT NEW MEDIA MANITOBA

New Media Manitoba (NMM) is a non-profit association of industry professionals that provides training support and economic development opportunities to new media businesses and individuals.

Comprised of over 950-members, NMM fosters an environment of innovation where people make connections and collaborate on digital interactive projects and educational pursuits.

For more information about New Media Manitoba, visit www.newmediamaitoba.com