VANCOUVER – August 2012 – Crowdfunding in a Canadian Context: Exploring the Potential of Crowdfunding in the Creative Content Industries, a study conducted by Nordicity with The Canada Media Fund (CMF) was launched at Vancouver's GROW conference in August.
Broadly speaking, crowdfunding is the raising of funds through the collection of small contributions from the general public (known as the crowd) using the Internet and social media.
This recent report, produced by Nordicity for the CMF, explores the opportunities and risks that crowdfunding presents for creative content creators in Canada. The report also explores some of the potential barriers to adoption of this new financing tool—for both project creators and contributors.
The study first provides an overview of the global phenomenon that is crowdfunding—including a description of the different types of crowdfunding models that exist, how they work and how they can be leveraged in different ways to meet the needs of different types of projects.
The report then places crowdfunding in the context of the creative content industries in Canada, exploring some of the outstanding questions regarding the potential legal, regulatory and funding implications that crowdfunded financing might have for Canadian creative content creators.
Nordicity is a boutique international consulting firm providing private and public sector clients with solutions for Strategy and Business, Policy and Regulation and Economic Analysis across four priority industries:
Nordicity was founded in Ottawa, Canada in 1979. We now have offices in London, United Kingdom; Toronto, Ottawa and Vancouver, Canada; and clients across North and Central America, Europe, Africa, and Asia.
The Canada Media Fund (CMF) champions the creation and promotion of successful, innovative, Canadian content and software applications for current and emerging digital platforms through financial support and industry research. Created by Canada's cable and satellite distributors and the Government of Canada, the CMF aspires to connect Canadians to our creative expressions, to each other, and to the world.
The CMF publishes Canadaonscreen.ca, a website designed to showcase and celebrate Canada's creative talents and screen-based productions from television productions to games, web content, and software and applications.