The CBC's conundrum: Change isn't easy, but the public broadcaster needs to try
Posted by Nordicity in Toronto on Dec 09, 2011

Scott Stinson, National Post, Dec 09, 2011

The latest indication of the CBC's commitment to the status quo is a study released last week titled "Why Advertising on CBC/Radio-Canada is Good Public Policy." The study, commissioned by the public broadcaster and conducted by Nordicity Group, examined what would happen if the CBC were to forego advertising revenue, as is the case with the BBC in the U.K. and PBS in the United States. The paper's assessment of an ad-free CBC was bleak: a negative financial impact of more than $530-million. 

Click here to read more.