Nordicity Awarded Economics Mandate From CIMA To Profile The Canadian Independent Music Industry
Posted by Nordicity in Toronto on Feb 14, 2012

TORONTO - February 2012 - The Canadian Independent Music Association (CIMA) has launched 'A Study on the Canadian Independent Music Industry', a comprehensive economic profile of the Canadian independent music industry of today. The Nordicity consultancy has been mandated by CIMA to research the Canadian music industry and prepare an economic impact analysis that will take stoke in this era of digital disruption.

As part of this study, Nordicity will undertake established and emerging forms of research and analysis to access industry-specific data and contextual information, including:

An online survey: Open to all industry members

A series of interviews: With key industry stakeholders

Social media discussion: Open to the general public (including industry) #indyprofile

The report will provide a reliable qualitative and quantitative analysis of the state of Canada's national independent music scene. Profiling the industry from an economic, fiscal and human resources perspective, the study will include a review of industry practices and analysis of business trends and future business models.

The final report will be made publicly available and will be used by CIMA and its membership, government and agency partners, and other industry stakeholders.

Nordicity and CIMA welcome input from industry stakeholders. For more information on this or other Nordicity initiatives, contact Kristian Roberts,


The Canadian Independent Music Association (CIMA) is the national trade association representing the English-language, Canadian-owned sector of the music industry.

CIMA's membership consists of Canadian-owned companies and representatives of Canadian-owned companies involved in every aspect of the music, sound recording and music-related industries.

For more information about CIMA, visit