Retransmission Fees on the Agenda to Pay for PSB Plurality?
Posted by Nordicity in London, U,K, on Jun 24, 2011

Davide Morisi, London School of Economics and Political Science, June 24, 2011

Discussing the role of public service content (PSC) in the digital media landscape keeps raising the old unsolved question: can the market deliver? A Westminster Media Forum conference on June 22nd focused the market failure question on public service plurality: with ad revenues in a long term decline at Channels 3, 4, and 5; how to support public service content that competes with the BBC? (...) Even if there is no evidence that "PSBs with access to ad revenues realise higher audience", according to research carried out by Dustin Chodorowicz from Nordicity, Channel 4's flexible model was presented as an effective solution to the uncertainties of the future digital media landscape. 

Click here to read more.