Louis Underwood
The real draw of this work is that I spend every day quantifying the creative. Essentially, I get the best of both worlds.
Louis brings numbers to life for Nordicity’s clients – statistically, spatially, and visually.
As part of Nordicity’s economics practice, Louis focuses on audiovisual projects, working with film and TV clients around the world. He translates a deep understanding of how data works into insights that drive clarity and impact.
Louis has a background in geography, data analytics, and quantitative research, and holds a first-class BSc in Geography from the University of Bristol. He brings a broad range of quantitative research skills to Nordicity, leveraging his academic foundation to provide statistical analysis and data visualization for projects.
Skilled in econometric analysis and financial modelling, Louis helps clients understand the impact of market developments, regulation, and government policy. He also applies spatial analysis and modelling to add a geographic lens to Nordicity’s work in the creative and cultural industries, using GIS software to map and interpret data.
Technically proficient in a range of software and coding languages, Louis develops and delivers models and methodologies that strengthen Nordicity’s economic analysis offering for creative and cultural industry clients.
When not buried in datasets and models, Louis excels at explaining complex quantitative concepts in plain language, bridging the gap between data and decision-making – and between the quantitative and qualitative elements of Nordicity’s work.
Areas of Expertise
Areas of Service
Note: this is just for content validation.
- Asset/GIS Mapping
- Economic Impact Assessments
- Financial Modelling
Recent Work
