Music

We work across the full music ecosystem from live performances to the creation and distribution of recorded music, incorporating the places and policies that shape the industry.

We partner with governments, funders, membership organizations, music organizations, and venue operators to demonstrate impact, answer pressing questions, and support the long-term growth of local music industries. Whether you’re looking to develop a local music strategy, plan new music infrastructure, or carry out sector-wide analysis at the national level – we’re here to help.

We understand the complexities of the music industry first-hand. Our team has worked extensively across the industry and bring professional experience as musicians and music-sector professionals. We pair that expertise with evidence-based insight to deliver impact assessments and music-focused research, strategies, and evaluations that help the industry respond to an ever-evolving landscape.

Our Services:

  • Asset/GIS Mapping
  • Economic Impact Assessments
  • Industry Profiles
  • Program Evaluation
  • Public and Interest-Holder Engagement
  • Research Studies
  • Sector Development Strategies
  • Social Impact Assessments
  • Strategic Plans

Nordicity Staff Experts

Recent Work

DM@X: "The Digital Media Universe in Canada" Measuring the Revenues, the Audiences, and the Future Prospects

Insights about Music

Want to chat about our music expertise?

Get in touch!

What our clients say...

Working with Nordicity was an absolute pleasure and a true partnership in every sense. From day one, their team brought rigour, clarity, and a deep understanding of Canada’s cultural economy to the table. Together, we delivered Canada’s first-ever economic impact study of our incredible live music sector – a landmark piece of work that continues to shape how the industry is understood by policymakers, funders, and partners nationwide. We couldn’t have asked for a better partner on a project of this importance, and we look forward to working together again.

Erin BenjaminPresident & CEO of Canadian Live Music Association (CLMA)